Due to popular demand, the second “Blogging 101″ workshop will be held at Chelaya and facilitated by Sophia Shuttleworth.
Sophia has been blogging for 8 years. Through several of her blogs she has become a respected blogger on numerous subjects. She will use her experience and lessons learned, so that you do not have to start out by struggling to learn every blogging lesson the hard way.
Blogging 101 Workshop
Why blog??? if you are using Twitter, Facebook, and other Social Media.
You would Blog…
• To share a passion
• For self-expression
• promote business
• Share your knowledge
What will a blog do for you?
• A blog is your home base
• Twitter, Facebook and other social media are the “satellites” or “outposts”
• The “Satellites” can lead fans or prospective clients to follow you home (Your blog)
• Your blog will allow them to really get to know you through more in depth information, product profiles, or editorial letters.
• You are not in control of what happens on Facebook and Twitter but you can be in control of your blog.
What you will learn at “Blogging 101”
• Step by step guidance to setting up your first blog.
• To write your own posts
• How to grow your readership
• Introduce you to basics of blog writing
• Commenting
• Blogging terminology
• Platforms
• Copyright and promotion
If you are thinking about setting up a blog, or are blogging already but do not know how to go forward, this workshop is for you. Besides sharing information blogging will also teach you a lot about yourself, your niche, and technology.
When: 4 February 2012
Time: 14h00 to 18h00
Where: Chelaya Country Lodge
Cost: R280.00
Bring: a laptop if you have one, but not essential
Space limited so book soon
50 % deposit to secure your space
Module 2 – If you would like to go more in depth, and learn how to optimize your blog, then join this module.
By now you should have set up your basic blog, and started your first blog entries and will be ready to take your blog to the next level. This part of the course will include:
- SEO and Visibility
- How do you create content? What should be in the content? How do I get people to read my content?
- “Nobody ever comments.”
- Linking and Guest blogging
- Re-Purposing Blog content
- Modify Blog Settings and customizing
- Editing
- Tags
- Widgets/Categories/Plug-ins
- Website Analytics
- Resources for Bloggers
Time: 14h00 to 18h00
Where: Chelaya Country Lodge
Cost: R280.00
Bring: a laptop if you have one
Space limited so book soon
50 % deposit to secure your space







Is Module 2 on the same day, if so, what time?
Oops sorry, pls delete that rather dumb question, just saw the modules are on 4 and 11th. Page rolled to quickly and I missed it.
Anyway I’d like to confirm the 11th.
Leonora